Inspiration behind FW17


Inspiration behind FW17

Our Core Collection designs are the pieces that we believe should be available all season long, unlike our Limited Edition pieces that run out after a limited quantity are made.

This is our third Core Collection release so far, and our Fall/Winter 2017 Collection is no different in that each piece is specific to this season, which is reflected in the warm color hues and fabrics of varying weights for these transitional months into fall and winter.

I originally designed the FW17 Collection with the idea that each of these pieces can flawlessly fit into your own closet and can pair with anything you already own, ranging from a patterned button-down to your favorite pair of comfy jeans.  We value our customers for their diverse styles and talents and believe that every piece can cater to every woman–that it doesn’t require purchasing the entire collection to achieve any one, specific look.

Our FW17 pieces are the pieces that you will wear over and over again – and can – because each was sewn with great attention to detail and quality by one of our five seamstresses and was made to last. Choosing easily-washable fabrics also means less trips to the dry cleaners and more time doing what you love in clothing that makes you feel good.

For this post in particular, we created looks by pairing pieces from our new FW17 Collection with articles of clothing from the closets of our own team, such as Elsie’s striped button-down, Emma’s light-wash jean jacket, and my floral blouse. It was so fun to see how one piece could transform into a whole new look and personality with the touch of one simple accessory such as a neck scarf or tote bag, and how each piece can easily be dressed up or dressed down.

Timeless in both style and quality, we couldn’t be more excited about our FW17 Collection, and hope you too can find a staple piece or two for your own closet.

xx Lisa

Shop the FW17 Collection here and visit our complete lookbook here.

Inspiration behind FW17

Links: Idun pink button-up | Idun gray sweater | Redwing black boots | Arlee Park vintage accessories (bags, bandanas, black crocheted flats) |